The Academy of Interactive Arts and Science (AIAS) will bring the 12th Annual Interactive Achievement Awards (IAA) to television audiences for the first time. In partnership with IFC (Independent Film Channel), the awards will take place on Thursday, February 19, 2009 at the Red Rock Resort and Casino in Las Vegas.

The IAA will be broadcast on IFC in April 2009 and comprise of a half hour special with highlights from the IAAs and will be hosted by comedian, actor and game enthusiast, Jay Mohr.

This landmark deal brings together the IAA, the only peer-based awards that recognize the year's best games, computer games, online entertainment, outstanding individuals and groundbreaking development teams with IFC, the network that delivers alternative programming.

Unlike most video game awards shows that are often little more than fan festivals, the IAAs are supported by all of the major video game publishers and developers in the industry. No person may vote unless he or she can demonstrate a threshold level of experience and professional credits in the industry.

"Bringing the Interactive Achievement Awards to our audience marries alternative culture with alternative content," said Jennifer Caserta, executive vice president and general manager of IFC said. "The Interactive Achievement Awards is an exciting and highly anticipated addition to our programming line-up."
 
 

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