Electronic Arts recently revealed some new games in production under it's new label, EA Casual Entertainment, the "family entertainment" division created last summer.

EA Casual announced an initial slate of Hasbro games in development on a variety of game consoles, mobile devices and for online play. The first Nintendo-centric titles, Littlest Pet Shop, and Nerf "N-Strike," will be available this fall (2008).

Littlest Pet Shop will reportedly bring the Hasbro "girl’s brand" to life in a new digital world, where players can explore three unique environments as they unlock new pets, playsets, accessories and more.

Nerf "N-Strike" for Wii (and DS), meanwhile, is promising "the perfect landscape for Nerf pandemonium," which used to be outside in the fresh air, but is now on a TV set, where players can blast virtual foam rubber at each other and no one loses an eye with that thing -- unless they want to, interestingly, because the game release will also see the launch of a brand new custom Nerf blaster, a controller that transforms into the conventional outdoor toy, so players can, in fact, take the action outside to fire actual Nerf darts at each other.
 
 

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